The Sales Funnel For Effective Online Marketing
Since ancient times, sales funnels have been part of marketing and traditional business. I've noticed that funnels for Internet businesses are becoming more popular.
People want to learn more about the concept of marketing and the ways it could be utilized in their online business marketing efforts. Continue reading if you want to know more about the sales funnel to ensure Internet marketing success.
The Sales Funnel: What is it?
A marketing funnel does not actually refer to a funnel. The use of the term "funnel" for this marketing concept is simply to help visualize and explain a sales process from the beginning to the conclusion. It has a broad entry point for potential customers called "Unqualified Prospects" at its top and a narrower opening for conversion sales at the lower end. This is a good comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The top of the funnel or entry point to the funnel are those people we might consider to be "unqualified prospects" These are people who could need your products or services however, you've not yet contacted them. After several sales and promotions you'll have people who have purchased your product or service.
Another reason a lead-generation funnel idea is so efficient is that it allows you monitor potential customers at various stages in the expanded sales process. With the sales funnel through figuring out the quantity of prospects who are qualified throughout the process, it is possible to predict the amount of potential customers that will, after a while, become actual customers.
A sales funnel will allow you to determine exactly how is going on and how your sales process is failing or succeeding, or if your campaign isn't attracting a sufficient amount of prospective customers somewhere in the process. This information allows you to choose exactly the areas you need to concentrate your efforts and to keep sales at a necessary level and, in turn, achieve your marketing objectives. It is a tool to manage and gauge the customer's sales process.
The Sales Funnel Top or Front The Sales Funnel Front End
The front of your sales funnel should be the most active part of your sales funnel. This requires constant testing. There are literally no end of front-end ideas. Your imagination and your resources are the only limitations.
The main goal of the front-end will be to attract potential clients and turn them into buyers later on in the selling process.
When a potential customer decides to sign up for your offering, they are "qualified". This is when the prospective customer, or "Unqualified Prospect" is now a qualified lead. They have taken a step that shows that they may be interested in the product or service you offer.
You must create targeted traffic to your website, blog or squeeze page for your front-end system to function. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube), banners and blogs are among the best ways and tools to accomplish this.
There are many tools that can be used to "qualify prospects who aren't qualified". One of the most effective is the use of an online squeeze page, that allows you to provide something valuable pertinent to your service or product that folks can get at no cost or at a at a significantly reduced cost in exchange in exchange for their name and email. You can select from reports and newsletters, as well as video and e-mail course.
So we see that the front-end of the sales funnel is the place where people are drawn into your sale funnel. What happens to the reverse-end of your sales funnel?
The Back-End or Bottom of The Funnel
The back or bottom of the sales funnel is where most sales and profits are made. You will usually find the higher-priced products in this area. They all belong to the same subject however in different formats such as video, audio or live interaction.
The primary difference between the front-end and back-end is the kind of client, as well as the cost of the service or product being offered.
It is true that only a tiny percentage, perhaps 1-2% of the total number of people who enter your front-end, will be able to make it into your back-end. It's okay, because this tiny group will be investing much more money.
It is clear that although front-end services or products are priced below $100, back-end products and services are typically priced between the 100s and 1000s. This makes the back-end or bottom of the sales funnel the primary source of income for your Internet business, it's also the most reliable and stable part of the sales process.
As I mentioned in the past, the sales funnel can be customizable as much as your imagination and resources permit.
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